Andy Lobb


Who are we?
60+ years blue-chip financial services experience in marketing strategy and communications, product development, benefits management, market research and partner programme management worldwide for credit, debit and charge cards in the mass-to-super affluent and small business segments.

Dom McKay


Mike Cranfield

CEO - Linkham Group


The evolution of
modern culture

The world has changed and there is a new order of consumption and value.

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Our Services

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Contact Us

We seek to partner with clients that want to out-perform the marketplace, welcome new thinking and are prepared to challenge the status quo. If you want a candid perspective, global expertise, innovative thinking and solutions for long-lasting growth please give us a call.

Call us:

+44 (0)7525 776959

+ Mike Cranfield

Mike has 19 years experience in the insurance and credit card industry with a succession of senior positions in blue chip companies before entering the field of consulting.  Experienced in new product development, portfolio management, market development, partner management, product strategy and insurance reengineering he most recently managed the travel, health and life portfolios of American Express across all of their 28 international markets including the development, management and implementation of insurance and assistance benefits to the premium Gold, Platinum and Centurion Card programmes. Mike has travelled and worked all over the world and has gained an in-depth knowledge of the key markets in Europe, Asia and the Americas.

+ Dominic Persad

Dominic has 22 years’ experience in the insurance and financial services industry with a succession of senior positions in International companies before joining Linkham as a co-owner.  An accountant by profession. he started his career working in practice - in auditing and taxation, then joined AXA Assistance Group where his experience in finance, risk management, underwriting and general management led to international responsibility for multi markets client partnerships.  Dom was  most recently instrumental  in  the setting up of a dedicated travel insurance business unit to support the AXA Group in all travel insurance segments. Dominic has travelled and worked internationally and has gained an in-depth knowledge of the key markets in Europe, Africa and the Americas.

+ Shailendre Woodhoo

After 10 years in the Hospitality Industry in Mauritius, Shailendre embarked in the Insurance and Credit Card Industry working for blue chip companies such as  Mondial Assistance  and AXA. Shailendre now heads up Linkham operations from Mauritius as the hub for the Indian Ocean and Africa region. Shai also has in depth experience of the Card and Assistance market in the Region as well as Travel Insurance, Health Insurance and Third Party Administration.Shailendre obtained his MBA in 2002, holds a Diploma in Information System Management and a Certificate of Proficiency in Finance.

+ Richard Gildea

Richard has over 10 years of experience in the insurance and financial services industry and has an in depth understanding of all operational aspects related to insurance as a result of his early career in Insurance.  Richard also managed a number of key International accounts for AXA Travel Insurance, including one of the worlds largest airlines, card payment schemes, major banks and financial institutions.  Richard has travelled extensively, spent much of his life abroad and speaks Portuguese

+ Dominic McKay

Dom began his career in 1990 at American Express. Over 17 years there he built a successful track record in brand and marketing strategy, international product development, P&L management and communications. More recently he led marketing at MasterCard for global clients such as HSBC. He has lived and worked all over the world and has developed and launched dozens of major products and campaigns including market-changing innovations such as Centurion the original black card. 

+ Andy Lobb

Andy’s work history is wide and varied and centres around a core of financial services and product development  experience . He has a proven record of large project and programme delivery with blue-chip companies such as Nat West, LloydsTSB, American Express, Pfizer and Tesco and has delivered over 30 large scale projects/programmes with a combined budget in excess of $100 million over 20 years.  Throughout his career he has undertaken numerous roles and has a high degree of experience in trouble shooting and rebuilding demoralised and de-motivated teams.  A self-motivated, experienced and energetic manager, Andy is a skilled team leader who exhibits a ‘hands-on’ approach to his work based on a proactive style and is at the forefront of industry best practice project management methodologies such as Prince2.

+ Alliance Partners

Key to our unique model for solving industry problems and creating new value and knowledge is our network of alliance partners.  Cutting-edge marketers, researchers, designers and innovators - a broad mix of eclectic and passionate people and advisors who have helped shape our vision for a better way forward for marketing and brands in the 21st century.

Dominic Persad

COO - Linkham Group

Shailendre Woodhoo

Regional Director -

Indian Ocean African Region

Richard Gildea

Client Services Director -

Linkham Group