Andy Lobb

Who are we?
60+ years blue-chip financial services experience in marketing strategy and communications, product development, benefits management, market research and partner programme management worldwide for credit, debit and charge cards in the mass-to-super affluent and small business segments.

Dom McKay

Mike Cranfield


The evolution of
modern culture

The world has changed and there is a new order of consumption and value.

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Our Services

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Contact Us

We seek to partner with clients that want to out-perform the marketplace, welcome new thinking and are prepared to challenge the status quo. If you want a candid perspective, global expertise, innovative thinking and solutions for long-lasting growth please give us a call.

Call us:

+44 (0)7525 776959

+ Mike Cranfield

Mike has 19 years experience in the insurance and credit card industry with a succession of senior positions in blue chip companies before entering the field of consulting.  Experienced in new product development, portfolio management, market development, partner management, product strategy and insurance reengineering he most recently managed the travel, health and life portfolios of American Express across all of their 28 international markets including the development, management and implementation of insurance and assistance benefits to the premium Gold, Platinum and Centurion Card programmes. Mike has travelled and worked all over the world and has gained an in-depth knowledge of the key markets in Europe, Asia and the Americas.

+ Dominic McKay

Dom began his career in 1990 at American Express. Over 17 years there he built a successful track record in brand and marketing strategy, international product development, P&L management and communications. More recently he led marketing at MasterCard for global clients such as HSBC. He has lived and worked all over the world and has developed and launched dozens of major products and campaigns including market-changing innovations such as Centurion the original black card. 

+ Andy Lobb

Andy’s work history is wide and varied and centres around a core of financial services and product development  experience . He has a proven record of large project and programme delivery with blue-chip companies such as Nat West, LloydsTSB, American Express, Pfizer and Tesco and has delivered over 30 large scale projects/programmes with a combined budget in excess of $100 million over 20 years.  Throughout his career he has undertaken numerous roles and has a high degree of experience in trouble shooting and rebuilding demoralised and de-motivated teams.  A self-motivated, experienced and energetic manager, Andy is a skilled team leader who exhibits a ‘hands-on’ approach to his work based on a proactive style and is at the forefront of industry best practice project management methodologies such as Prince2.

+ Alliance Partners

Key to our unique model for solving industry problems and creating new value and knowledge is our network of alliance partners.  Cutting-edge marketers, researchers, designers and innovators - a broad mix of eclectic and passionate people and advisors who have helped shape our vision for a better way forward for marketing and brands in the 21st century.